Sell By Design

This blog is inspired by a recent Zig Ziglar podcast, and it will be short, concise, and to the point. It is meant to help sales professionals and marketers in working with people, and not manipulating sales. I hope it helps!

So let's look at the approach. Selling by design. What does this mean? This means coming up with a formula that transcends product line, and doesn't focus on chance or manipulation. It's true that your boss may have an agenda, and truthfully, if you are about working with people and it conflicts with that agenda, find a new job. The stress that comes from making decisions that don't work with your values is not worth it and not rewarding. So talk with your clients and get to know them a bit. What do they NEED? What do they WANT? Do you have something that satisfies either or both of these? Great! Follow this formula, and you are sure to succeed.

1. Need Analysis
2. Need Awareness
3. Need Solution
4. Need Satisfaction

Through consultation, either something provided or something you develop, learn more about what your client is looking to do. What is their goal? Why do they want to reach this goal? Also, ask other relevant questions that will uncover needs. Remember, you are not creating needs that aren't there. You are addressing concerns and providing solutions based on existing needs. Like an auto mechanic who discovers something is wrong-they will let you know what that is and what they can do to repair your issue. Did they cause the problem? (hopefully not! lol) No. They simply identified it and provided a solution. We as professionals should always take this approach to give value and integrity to our business. Be honest, and it will pay off. Check out the podcast through itunes, if you can find it. It's a good one. Thanks for reading, everyone, and Happy Friday!